Make your business stand out from the crowd
You love your loyal customers, right? Repeat customers who come back again and again for your products and services. But wait, don’t go sitting on those laurels! Attracting a steady stream of new business is vital in today’s super competitive environment. So where to start ….let’s begin with the basics.
What makes you so special?
Whether your business is regional, national or global, the first thing to identify is what makes your business so special/different/unique. What do you offer that the competition doesn’t? Once you know, shout it from the rooftops!
This time it’s personal
Get to know your customers. Who are they, what makes them tick, where are they? Figure out the customer you’d like to attract and use this image to create your marketing campaigns. Really try to connect with people.
Get those new customers
Some methods will work better than others, depending on who your target customer is. Once you understand who your customer is, you’ll be able to identify where to find them and then you can focus your marketing strategy to people most likely to actually pay for your services.
Here’s some ideas to get you started.
- Invite the local press and media. Your local radio stations would be a good start as they are often looking for local interest. Sometimes small stories get picked up by bigger fish. Read all about it – How to get your business on local news
- Get your company and your staff involved in a local charity. Helping a good cause is great for you and your staff and can help raise your profile at the same time.
- Attend local events and fetes, where you can distribute promotional products to raise awareness of your brand with potential customers.
- If you’re selling to a wider market, promote what you do locally on social media sites like Facebook and Twitter with comments, links, pictures and videos, because everyone can connect with positive, feel good, community involvement.
- If you’ve got a lull, get into town, talk to the people directly and distribute your promotional material, taking the opportunity to make new contacts.
- Try creating links with other local businesses, who can pass on suitable customers and improve your reach and reputation. For example, if you’re a party planner link up with a local photographer, caterer, mobile disco or other service provider in the same industry. Your customers will be delighted that their special event is taken care of with just one call. You can be that hero!
The more people who know about you and the unique and positive way in which you can deliver your services, the more people they will tell. So get out there and spread the word!